When asked who is the most important man he loves of the 20th century, he replied, "Andrew Cunanum, because he got Versace to stop selling fur." - Dan Mathews, vice-president of PETA (December/January, 1999 issue of Genre Magazine) (source)
The shock value of ads from this animal rights group falls in line with their publicity style.
"PETA's publicity formula -- eighty percent outrage, ten percent each of celebrity and truth." - Ingrid Newkirk, President of PETA (The New Yorker, 2003)
The PETA-philes have apparently left the tasteless ad on their web site. What a sick mentality. You have a traumatized grieving family who lost a son in a nightmarishly horrific way, and then a group will use this tradegy to promote their extreme views - all the while equating human and animals. At least the Portage la Prairie Daily Graphic paper refused to run the ad, and more Canadians see what the extremists in PETA are capable of.